Frankenstein: Who is the victim? :: essays research papers

     In Frankenstein, the beast and Victor are both gotten through many discouraging and pernicious circumstances. I feel that the beast was the genuine casualty. He was dismissed by everybody he went over from the day he entered life. His maker was never there to train him directly from wrong or duty. And furthermore, the beast's prospective spouse was murdered before his eyes. These miseries are what make the beast to a greater extent a casualty than Victor Frankenstein does.      From the start, the beast was deserted by his maker Victor, the main man he's had a relationship with. He was made eight feet tall and extremely peculiar. From the outset sight, his maker rejects him. The beast attempts to coordinate himself into society, just to be evaded all around. At the point when the animal goes to the town, he is assaulted due to his appalling appearance. He helps a gathering of poor laborers and recoveries a young lady from suffocating, but since of his outward looks, he is remunerated uniquely with beatings and nauseate.      The beast is left to carry on with his existence with no assistance from his maker subsequent to being deserted. While having the psyche of an infant, this isn't simple for him. By not knowing right from wrong, he killed Victor's friends and family so as to get consideration. He never had anybody to show him how to live with nobility and regard. This is a significant misfortune professionally being. The maker is to blame here in light of the fact that the beast doesn't know better. Victor ought to have assumed liability by tolerating, raising, and controlling the beast.      After Victor pulverizes his work on the female beast intended to facilitate the beast's isolation, the beast is overwhelmed with torment and pity. These sentiments influenced his perspective and made him foul up things. He didn't have the right to see his unrivaled mate be demolished.

DX wk 8 Essay Example | Topics and Well Written Essays - 1250 words

DX wk 8 - Essay Example Likewise, the scene of bulimia doesn't need to be done in one spot. For instance, the individual can begin when they are at an eatery and finish when they return home (American Psychiatric Association, 2000). Bulimia likewise has two subtypes: Purging, in which the individual incites heaving in the wake of eating or the non-cleansing sort. In cleansing, the individual abuses purgatives, diuretics, or purifications in their most present scene. In the non-cleansing sort, the individual abuses intestinal medicines, diuretics or bowel purges however they don't cleanse subsequently (American Psychiatric Association, 2000). Conversely, Binge-Eating Disorder (BED) has repetitive eating gorges however they don't cleanse a short time later (Nevid, Rathus and Greene, 2005). BED is typically happening in large people and is regularly connected with long haul endeavors to get thinner; they likewise experience wretchedness. In BN, the individual is normally slim and heaving to prevent from getting fat. I accept that EDNOS is all the more regularly analyzed on the grounds that there can be hazy areas when managing dietary issues and in light of the fact that there should be a past filled with particular sorts of conduct. For the most part, the instructor must do a meeting with the individual and they should have the option to give the advocate this history. Likewise, when there are explicit components that resemble BN or Anorexia, yet all the measures isn't met, ENOS can be the better analysis. For instance, an individual may have all the qualities of A however they despite everything have a typical weight (American Psychiatric Association, 2000). This additionally might be a more secure conclusion basically when the clinician needs more clinical history. Mr. A has come to directing on the grounds that he appreciates dressing as a lady. He has his own closet and cosmetics and he has a place with a systems administration bunch in his general vicinity. Likewise, Mr. A might be encountering discouragement so the clinician should converse with him progressively about this downturn to decide if it is clinical or

Trapped :: essays research papers

Crash, Swish, Roar. The forlorn void quietness is overwhelmed by a mass of froth surging towards me. Wheels of sand are beating underneath my feet. My brilliant locks are smoothed and slouched over my head to shape a thick shade over my eyes. Light waves are printed against my olive stomach as the sun pillars through the seas instability. I look beneath me and can’t see where the sand bank closes; I look above and acknowledge it’s far to the top. Don’t alarm Kate, you’ll overcome this. I attempt to oar to the top however am stopped by something seriously burdening me My board. That’s what got me in this wreckage in any case. I can see the flower design peeping through the sand that is quickly slithering over it. I rapidly tear separated the Velcro of my foot lash and watch my board buoy to the surface easily as I endeavor moving through the water to arrive at the surface. The balance of my board turns out to be progressively obvious to me as I rise. At last, a mitigati ng sensation impacts through my mouth. Air. Crash, Swish, Roar. Similarly as I get a breath, the ground-breaking beast swallows me again. It at last hits me that I’m going to be under quite a while. These are 20 ft waves, I ponder internally. It is extremely unlikely I am leaving the easy way. I feel the blood flood to my head as the suspicion sets in. At the point when I was 5 years of age, Dad woke me up one morning and educated me that he was at long last going to show me how to surf. I was elated. I used to watch my siblings in envy as I squatted on the clammy sand with my head between my hands laying on my knees, moping at the way that I wasn’t permitted to surf until I was 5. All things considered, that time showed up when Dad was taking me, and nothing was going to keep me down. I watched Dad approach me as he came back from a blue and white recruit tent with a long (well what appeared to be long at that point), splendid yellow froth board. It had a little white balance standing out its back. We remained shallow and like any eager multi year old I started to experience the ill effects of disappointment as I consistently nose plunged into the sand at my endeavors to hold up.

Monitoring the glucose level as well as alteration in expression of Research Proposal

Checking the glucose level just as modification in articulation of m-RNA and protien levels of glucose transporters(GLUT4) in d - Research Proposal Example The decrease of insulin action evacuates the glucose transporter in the pee tests out of the body. This reasons glucose level checking and the Vitamin D level observing is significant for the sort 2 Diabetes patients.1 When the Vitamin D ties to the nutrient D receptor (VDR), a heterodimer is shaped. This hetereodimer then ties to the DNA and starts numerous cofactors prompting the expansion in the translation of the qualities that are answerable for the creation of the proteins that control the calcium homeostasis. Nutrient D controls the insulin receptor quality articulation at the hereditary level. The mRNA that codes for insulin receptor quality is created everywhere numbers by expanding the articulation level. The expansion in the insulin receptor will build the official of the insulin and makes the GLUT4 transporter quality translocation from the intracellular level to the plasma layer. 2 This expansion in transition expands the glucose digestion and along these lines controls the sort 2 Diabetes mellitus in humans.GLUT 4 contain the phosphate at the basal state. The phosphorylation of GLUT4 is interceded by the cyclic cAMP-subordinate protein kinase hindering the glucose transport.2 Scientific Background: An investigation was completed in the year 1993, to distinguish the qualities that are liable for the administrative area of the GLUT4 in the fat tissue. The transcriptional guideline of the quality was concentrated in the murine C2C12 skeletal muscle cell line. Transient transfection of the 5’ and 3’ cancellations of the GLUT4 5’ flanking DNA has recognized an area of 281 base sets present at the myotube-explicit articulation. 3 The absolute RNA was separated and utilized for Northern Blot examination and hybridization was completed. This quality was then embedded into the luciferase EcoRI-DraI section plasmid and further investigation was done. 3 The GLUT4 mRNA was seen as subject to the thyroid hormone. This locale was additional ly found between the - 517 and - 237 area. This 281 base pair locale is found to assume a significant job in understanding the instrument that controls the GLUT4 quality articulation in the skeletal muscle. Every one of these examinations were done in the rodent model.3 The nutrient D lack is seen as related with the debilitated insulin discharge. At the point when Vitamin D is provided at adequate level then it ties to the nutrient D receptors (VDRs) present in the pancreatic beta cells. VRD quality is available in the Chromosome 12-cen-q12. At the point when allelic varieties are done in the VDR receptor quality then glucose absorbance rate additionally shifts. The genomic DNA was removed from the four sound people and the four SNPS at the intron 8 and Exon 9 was inspected with the controls. 4 The fringe blood tests were broke down for the given SNPS at the VDR quality utilizing the polymerase chain response and afterward by the limitation section length polymorphism (RFLP). The l imitation locales searched for were TaqI, ApaI, BsmI and Tru91SNP. 4 It was discovered that the genotypes were comparative in both the patients and control. This reasoned VDR isn't the significant quality for the Type 2 Diabetes mellitus. Henceforth further research is essential for finding the capable quality for Type 3 Diabetes mellitus.4 The nutrient D isn't just the factor that is liable for the insulin opposition. There are different factors as well. The 25-hydroxyl nutrient D (25(OH)- D) is seen as contrarily relative to the insulin obstruction and the (25( OH)- D) focus is resolved in the serum for the investigation. The relationship between the

Personal Statement Advice COLUMBIA UNIVERSITY - SIPA Admissions Blog

Personal Statement Advice COLUMBIA UNIVERSITY - SIPA Admissions Blog The most important part of an application to SIPA is most definitely the personal statement. The personal statement gives each applicant the chance to provide the Admissions Committee with a clear picture of what he or she hopes to gain from our program and to elaborate on career/life aspirations. The best personal statements demonstrate clear focus, elaborate on passion and purpose, and are not vague. The personal statement should be just that: personal. As you describe your goals and the impact on the world you hope to make, you may weave into your statement unique attributes you possess, experiences that have been significant, and intangible things about you perhaps not included in the other parts of your application. Just remember that your passion and goals should be the focus. Your résumé is more about your past, your personal statement should give us a vision for the person you hope to become both during your time at SIPA and after you leave SIPA. Thus when information about your past is included, it should have a descriptive purpose. The résumé and personal statement should tell us different things. One common mistake some applicants make is to write a personal statement that reads like a résumé. Effective statements expound on future goals and illustrate how the applicant believes concepts learned at SIPA can be applied in the formulation of effective policy. Strong statements are focused and clear. An example of not being focused is to say that you wish to work for the United Nations. Just saying this alone is too vague. The United Nations is comprised of a multitude of organizations, doing a multitude of different things, in a multitude of different places. Listing a broad policy objective without context is also a common mistake. Whatever you hope to do, you should integrate the who, what, where, how, and why elements into your statement. Address questions such as: Who do you wish to impact? Is there a specific region, city, country, locality you are passionate about? What population do you hope to serve? What concerns you about the future and how do you hope to address policy questions to make a difference? What skills will SIPA help you to develop? Is there a sector that is most appealing to you? (Non-profit, multilateral, for profit, public). Do you hope to go in a new direction and why? Specificity is important. There is also a limit to the personal statement for SIPA: it must be 850 words or less. With this in mind, do not state the obvious. For example there is no need to provide the name of your undergraduate school in the personal statement: your transcripts are included in the application packet and this information is redundant. Thus, be wise with your word choice and focus on providing the Committee with a clear picture of what it is you hope to gain from our program and why you are committing two years of your life to obtain a professional policy degree.

Bridget Jones’ Diary Is it a feminist novel - Literature Essay Samples

Helen Fielding’s ‘Bridget Jones’ Diary’ is at the forefront of modern female culture, contributing greatly to creating the ‘chick lit’ genre as we know it today. The novel was written and published in the mid-1990s, at a time when post-feminism was highly popular and the aims of second-wave feminists in the 1980s were seen as accomplished. Throughout the novel, Bridget and her single, feisty friends do seem to have it all: the jobs, the property, and most importantly the freedom to drink, smoke and swear as they see fit. So, with the novel set amongst post-feminism where the characters are seemingly free from the restraints of a patriarchal society, the question remains: Is Bridget Jones’ Diary a feminist book? The following examination of her relationships, status at work and her own relationship with her body image seeks to explore this further. There are two main heterosexual relationships in ‘Bridget Jones’ Diary’, Daniel Cleaver and Mark Darcy, respectively. These relationships seemingly have a feminist slant, as Bridget has the freedom to choose who she has sexual relations with, especially in the workplace. However, there are still aspects of degradation throughout the interplay of both relationships. The most obvious example is the origination of Daniel and Bridget’s relationship. It subverts the peacocking routine (usually performed by the male) so Bridget wears more and more revealing clothes at work to gain Daniel’s attention; he quite literally sits in his office running the company whilst Bridget presents her body to him for sexual judgement. When he is inevitably a scoundrel, she writes in her diary: ‘Why, when people are leaving their partners because theyre having an affair with someone else, do they think it will seem better to pretend there is no one else involved?†™ Through using the confessional format of the diary, it grants an agency and sense of control to Bridget. This is despite the fact that one of the first entries in her diary is the aim to find a ‘sensible boyfriend’ who isn’t one of the following: ‘alcoholics, workaholics, commitment phobics, peeping toms, megalomaniacs, emotional fuckwits or perverts.’ She also sets out a New Year’s Resolution to ‘not fantasize about a particular person who embodies all these things’, referencing Daniel Cleaver.This presents the idea of choice, a key aspect of second wave feminism and an element which post-feminism claims to have allowed women, as a dangerous thing. The post-feminist woman has the freedom to choose whom she courts; she knows that a man is bad for her but can and will pursue him anyway. However, the reader is too embodied with sympathy for Bridget’s situation as a jilted woman to notice this, especially as Fielding poses this question to the reader for them to answer the ‘Why?’ and empathize with. Once Bridget has been proven at making bad choices with men, Mark Darcy swoops in and saves her, the man who her Mum has recommended she date. When Bridget attends a dinner party where a number of smug couples mock her single status, Darcy saves the evening by professing he likes her just the way she is. He takes the lead in the new relationship to save Bridget from making these decisions. Therefore, the postfeminist aspects of this novel trick the reader in to thinking that Bridget has the freedom to make her own decisions and therefore mistakes, whereas in reality she is mistreated by Daniel Cleaver, the text-book villain, and saved by Mark Darcy, named after the brooding but heroic character in Pride and Prejudice, a definitely unfeminist ending. One of the predominant aspects of fourth-wave feminism is a woman’s relationship with her body. The female body has always been political, whether it is concerning exposed skin, make-up, promiscuous dancing or sexual relations. Bridget’s relationship with her body is heavily informed by the culture she lives in and is wholly postfeminist. This is emphasized by the diary entries at the beginning of each chapter that tell the reader her weight, calories consumed, weight lost or gained and cigarettes smoked. When Bridget is at her lowest, for example during her break-up, these figures reflect it by an increased calorie count and a weight gain, which is always viewed as a loss of control and moral failure. Her postfeminist relationship with her body is also shown through her Bridget’s pre-date ritual: ‘Being a woman is worse than being a farmer there is so much harvesting and crop spraying to be done: legs to be waxed, underarms shaved, eyebrows plucked, feet p umiced, skin exfoliated and moisturized, spots cleansed, roots dyed, eyelashes tinted, nails filed, cellulite massaged, stomach muscles exercised.’It is particularly interesting that Fielding defines this as the routine you go through for ‘being a woman’. This suggests that the following activities, in this instance designed to please a man, are intrinsically connected to a women’s identity. It also suggests that if you don’t do abdominal routines or shave your legs you somehow lose this identity and become less of a woman according to social standards. Fielding also injects humor in to the frankly horrifying list of beauty standards by comparing it to being worse than a farmer who sprays and harvest crops. This creates the impression that these female activities are just as normal and natural as harvesting crops, presenting the grooming as a mammoth but necessary job. To conclude, Bridget’s relationship with her body image is firmly rooted w ithin postfeminism. It suggests that a woman can court a man as she likes and has the sexual freedom as a woman, but it comes with rules. You must look and perform a certain way in order to pay this freedom and remain with in the status quo for the mid-1990’s culture. The central storyline in Bridget Jones’ Diary follows her antics with her friends, family and various boyfriends. It focuses very little on her career, and its primary use within the plot is as a vehicle for her to meet Daniel Cleaver. There is also very little focus on Bridget moving up the career ladder. The only way that Bridget can be seen as having an advantage on Daniel after he cheats on her is by leaving her job and announcing to the office when he asks her not to leave: ‘Thank you, Daniel, that is very good to know. But if staying here means working within 10 yards of you, frankly, Id rather have a job wiping Saddam Husseins arse.’ The insult elicits a response from both characters within the novel and the reader, especially when imagined as in the movie with a girl-power soundtrack played alongside it. However, the advantage that Bridget now has on Daniel is neither professional nor realistic. She has been reduced to the scorned women who can throw insul ts from him that would be at home on the playground. Furthermore, her lowly position as an assistant in publishing lusting after Daniel as the boss presents different priorities to the readers; you should be putting all your effort in to your appearance and in to dating and performing for men, even in the workplace. The goal is to find a boyfriend and settle down to happiness, not discover this happiness in one’s career. Even her Mother, and her Mother’s circle of friends, are housewives and are seen as devoted to their husbands, waiting for Bridget to join their ranks. This scene also has distinctly post-feminist aspects. Bridget is the woman who has it all and can throw her job back in a man’s face to publicly embarrass him. The reality is that she has to work hard to get another job first, perhaps taking a pay-cut and changing her situation in order to obtain this satisfying end to the relationship and her professional career. In conclusion, Helen Fielding injects humor regularly in to this novel to mock the very ‘Cosmopolitan culture’ that Bridget originates from, in order to distract the reader from the wholly unfeminist behavior throughout. Therefore, it has been argued that ‘Bridget Jones’ Diary’ is not a feminist novel, but a text that largely feeds in to the post-feminist rhetoric. The novel highlights the limitations that women still encounter in every day life, but chalk it down to this experience of ‘being a woman’ without actually confronting the systematic patriarchal systems that perpetuate this social situation.

Risk Management In The Boots Group Essay Online For Free - Free Essay Example

Sample details Pages: 9 Words: 2823 Downloads: 4 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? Risk management identifies and analysis risks that an organisation is exposed to. An assessment can be carried out in order to see the potential impacts on a business. This can also help to decide what action can be taken to eliminate or reduce risk. The business can then deal with the impact of unpredictable events leading to loss or damage. Within this report, a risk audit will take place for a particular company and identifying both internal and external critical risks. Though past and present events are not perfect forecasters it must be remembered that it is a good point to start looking for the outcome of future events. Overview The report will use Boots Group as an example of a large business managing risk. Boots are now known as Alliance Boots plc, due to their acquisition by Unichem (previously known as Alliance Unichem). The Boots Group was established in1849 when herbal remedies where sold within a family business. Over the next hundred years, it developed into a multi national company with a thousand plus stores, ranging from departmental stores to small pharmacies, in the UK and wholesale businesses around the world. With the boots brand reaching its 160th anniversary, it proves the company is going from strength to strength. Boots is the principal brand in the health beauty division (www.datamonitor.com) Now known as alliance boots, the company is a leading international pharmacy led health and beauty group delivering a range of products and services to customers. (www.allianceboots.com) Alliance Boots is occupied within wholesaling and retailing of pharmaceuticals. The following items are included within their range pharmaceuticals, skincare products, beauty products, optical and eye care products, diet and fitness products, perfume and fragrances, baby care products and toys, baby food and finally giftware. With over 2,600 boots stores, they believe that with various locations it helps offer customers products and services that at the same time will be looked after by specialist welcoming people. (bootsuk.com) Boots leading competitors are believed to be under two sections firstly, the non food and lastly the pharmacy sector. With supermarkets able to sell products at a more reasonable price for consumers, boots have found their main competition within personal care to be rival supermarket chains such as Tesco, Sainsburys, Asda and Morrisons. All these four supermarkets have ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦larger market shares than Superdrug. (www.bized.co.uk) However, according to the companys profile the top competitors for the merger between Alliance Boots. Examples include large supermarkets (Asda Group Limited, J Sainsbury plc), Pharmaceutical manufacturers (for example, Johnson Johnson and LOreal S.A) and high street retailers such as Body Shop International PLC. With such rivals, as mentioned above, Boots fall under what is known as oligopoly. This exists when a m arket is dominated by a small number of large firms. Such a market can appear highly competitive, because each producer fights hard for particular market niches. (Marcousà © et al, p. 194) Oligopolies cannot compete on just competitive pricing therefore, having to rely on unique selling points and spend large amounts on promotion to attract customers. The larger supermarkets also have a pharmacy department where they, similarly to Boots, provide prescription drugs and also sell toiletries in direct competition to Boots and toiletries retailer Superdrug. Risk Profiling The Boots management are likely to produce a risk profile. Risk profiling is simply an outline of the risks that the organisation is exposed to. This profile would be created during a risk analysis, which in turn, can be used for planning the management of risk. The types of threats are examined by the organisation and the likelihood of any undesirable effects that may occur and the manner of interruption and any costs connected with each particular risk. The management would generally prioritise the likelihood of risk and produce an action plan for the more serious items. Risk can be catogrised into either financial or heuristic risk and can be identified as internal or external risk. Boots produce a summary version of this as shown in Appendix A. Financial To reduce the exposure of financial risk at a firm, a procedure needs to be processed to evaluate and manage current and possible future financial risks. This helps to decrease a firms introduction to risk. Managers dealing with financial risk must recognise the risk and assess all possible solutions and outcomes. From there, it is important to take the necessary steps in order to lessen the risk. However, it must be remembered that financial risk management cannot prevent a firm from all potential risks due to the fact that there are times where unforeseen circumstances may occur with no warning and therefore it maybe unab le for the firm to address the situation as quickly possible. For example, they would catogorise their risk in terms of impact and probability. This can be done by using the diagram below: Some examples of financial risk are: the financial impact of fire burning down a building. This is unlikely to happen very often but the impact would be financially severe. Boots would manage this risk by having fire prevention tactics, for example, sprinklers and fire extinguishers and insurance. the impact of a recession. The impact is high, as is the probability. This has happened recently and therefore having insured a previous plan, Boots were able to cope with the economic change. Shoplifting. Individual incidents do not cost Boots large amount of money. However, probability is high. Therefore, they would have control management in place. Unknown issues are known to be of low probability and low impact. Sometimes management do not know what the next risk will be and therefo re can not insure and control for it. This may be a risk that just has to be accept. Boots plc (as it was previously known as) was placed on the stock market before the merger and because of this, financial records are easily accessible to the public. Alliance Boots plc was acquired by AB Acquisitions Limited on 26 June 2007 for 1139 pence per share. The listing of Alliance Boots shares on the London Stock Exchange was withdrawn from the London Stock Exchange on Thursday, 28 June 2007.) (www.allianceboots.com) From the end of year financial records of 2008 and 2009 (Appendix B C), ratios (Appendix D) can be established; helping to see the progress of the business. Comparisons will be made from year ending 2008 to the change in 2009. 1] Return On Capital Employed: Return On Capital Employed has increased by a total of 1.2 % from year ending 2008, to 2009. Return on Capital Employed compares profit to Capital Employed. This has increased by 31%, however, with a low inc rease of 2% in the capital employed. This meaning that they are making profit for a given amount of financial investment within the company. 2] Gross Profit Margin: Boots gross profit margin, have declined from 24.9% in year ending 2008 to 23.5% in year ending 2009. This reduction may be due to Boots reducing the sale price of items in order to sell more units therefore leading to a lower profit margin. Positively though the Gross Profit has increased from  £2,956 million to  £4,048 million which further backs up this theory. 3] Net Profit Margin: The profitability has reduced by 0.4% indicating that their fixed costs have increased. Fixed costs are overhead items that would be generally be spent whether the store sells an item or not. They could include Insurance costs, cost of heating and lighting the shops, business rates and leasing the building. The figures shows that revenue has increased by 45%, however the net profit has increased by a somewhat lower figure o f 31%. This indicates that fixed costs have increased. 4] Asset Turnover: This means that, in year ending 2009, the generated sales of  £1.33 for every  £1 of investment. From viewing the figure of  £0.94 in the previous year, it can be seen the figure has improved by  £0.39. This further indicates that sales have improved for a given amount of investment within the company. 5] Inventory Days: Inventory days have reduced by 15.5 days demonstrating that the company keeps less stock. This is a positive step due to the fact that there is less risk of stock redundancy; damage, theft and also they will be paying less finance on holding the stock. 6] Non Current Asset Turnover: This is the large capital items within the business, for example, buildings, shop shelving and tills. Revenue has increased significantly in the year ending 2009 by  £5330,000,000; however, the non current assets are very similar to the previous year. This means that the company uses th eir non current assets more efficiently. 78] Current Ratio and Acid Test/ Quick Ratio: This is a measure of financial risk and along with the acid test ratio helps measure liquidity. Ideally, both of these should be a figure over one : one. The assets should exceed liabilities. This means that the company has enough current assets to pay their current liabilities. In 2009 the Current ratio had reduced to 1.2:1, although this is above recommended 1:1 ratio, it indicates that there is some concern with regards to cash flow. The acid test has also deteriorated to 0.8 : 1 and this indicates that if all the current liabilities were requested to be paid by Boots it would not have enough cash and cash equivalents to pay these debts. This further indicates a cash flow problem. 9] Gearing: This is a measure between debt and shareholder sourcing funds. At present, shareholders fund more of the business than debt. Given the interest cover ratios it would not be advisable to recomme nd Boots obtaining any more finance from loans. If they need to obtain further finance they need to think of other ways such as a share issue. 10] Interest Cover: This shows whether there is enough profit to pay interest on loans. In the year ending of 2007/2008 there was not enough interest cover, being able to cover only 90% of the interest repayments, compared to the next financial year ending of 2008/2009 where there was just adequate funds. This could be a problem as it indicates another serious risk to the business and therefore, in theory, banks could force businesses to close if the interest is not paid. Internal Risks An internal risk is one that can be obtained is a risk that is effected by the action of the organization itself or one of its employees. Uncompetitive Pricing of Boots Boots sell their products at a higher price than the competition. This could be a large risk to Boots especially in the current economic times. Though the current economy is s lowly coming out of the recent recession, Boots is amongst the most expensive of all retailers when comparing common products to their competitors, according to the company profile published in September 2009. (www.dadamonitor.com) The 2009 recession hit several businesses and affected sales, however, Boots seems to be striving throughout as the company charges 6% more than the average price that their competitors offer. (company profile, datamonitor.com, 2009) As well as this, the companys profile also states that Boots is around 20% more expensive on common products against the leading supermarket Tesco. Boots is managing this risk by having a well established company with consumers dedicated to buying the companys own branded products (ie a unique selling point), special offers (such as 3 for 2 and/ or half price offers) and incentive cards (Boots Advantage Card). Boots have a scheme of what is known as the Boots Advantage Card. This means that for every  £1 spent the cus tomer receives four points. The points turn into money that can be used against another purchase within the store. The consumer does not have a time limit on when the points need to be used by. This could be one of the other main reasons customers continually come back. The points can be collected and eventually used again against future purchases. Human Resources The term used for the division within an organization that focuses on activities relating to their employees. Activities within this department include hiring of new employees, training of current employees, employee benefits and maintenance. It can also be known as the personnel department. Information found to members of the public from alliance.com can see that the company offer students and graduates opportunities to become part of the alliance boots team. Not only do they have an active internship programme students can be on a 3 6 month paid placement with help from a mentor but also have partnerships with various business schools in different countries. The programme offers visits to an assortment of institutions, selected student forums and meetings with the support of our local businesses, where we aim to give an insight into our profession. (www.allianceboots.com) The company states their intention for graduates and students as follows: Go directly to the source of excellence to find our future employees and offer them the first step in a career that presents considerable opportunities and professional development. (www.allianceboots.com) On the other side, the opportunity for pharmacists must be mentioned as well. The company states on allianceboots.com that they offer the profession competitive salaries and a range of training with prospects of future career development. Boots.com and allianceboots.com allows applicants to apply via the website for the various vacancies available. This is a modern step compared to sending CVs into an office, making phone calls and so fo rth. To maintain employee morale, Boots offers a number of rewards and benefits for their staff. Some examples of the benefits are listed below: company discount (22.5% off Boots items and 12.5% on other products) Note: staff discount can be used on the website. Reduced prices on health and dental care. Possibility to earn up to 40% discretionary bonus based upon levels of customer care, sales and company profit. Interest free loans and car loans. Generous holiday allowance. Lifestyle benefits for the individual and their family. External Risks An external risk is one that cannot be obtained by the company. If an unwanted event were to happen, the company maybe forced to renegotiate terms of reference, either demanding additional resources or adjusting stakeholder expectations. Changes and trends in consumer behavior The risk of this being that Alliance Boots could be adversely affected by changes in consumer spending levels, shopping habits and pref erences, including attitudes to our retail and product brands. (Alliance Boots, 2008/2009 Annual Review, p. 42) The companys response to this is our commercial skills and ability to respond flexibility to changing consumer demand are highly developed. Our strategy is to continue to enhance our market leading position in pharmacy-led health and beauty retailing in the UK, backed by differentiated brands and expert customer service. (Alliance Boots, 2008/2009 Annual Review, p. 42) With the recent recession and the low interest rates, businesses would benefit from slashing retail prices. Analysing customer behavior is essential in order to understand and predict the way and how much customers spend money during a crucial time in the economy. During this period, consumers are naturally weary of their money spending and as a result spend less. This helps to keep customers coming into the store and spending as well as maintaining a strong image. Impact of regulation A major ri sk to Boots is changes made by the government to licenses and regulations. This could mean that they are no longer able to sell a particular item or that there are extra requirements required from the retailer in order to sell the product. Within the retail industry the government has instigated quick changes especially relating to health risks and the retailer has had to burden the cost of the required changes. Companies within Alliance Boots Pharmaceutical Wholesale Division are expected to change from time to time when it comes to rules and regulations relating to such things as product margins, product traceability and the conditions under which products must be stored. Changes to these could affect profitability. (Alliance Boots, 2008/2009 Annual Review, p. 42) Boots manages this type of risk by helping to be an advisor to the government and policy makers. This strength of relationship ensures that they are kept abreast of changes at an early stage of the process. ÃÆ'  ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦through active involvement in policy-making processes, understanding and contributing to government thinking on regulatory matters and building relationships with regulatory bodies directly and through representation in relevant professional and trade associations. (Alliance Boots, 2008/2009 Annual Review, p. 42) Conclusion Boots plc merged with Alliance to create the now known company as Alliance Boots plc. Boots name has become an international highly branded business with a reputation that exceeds them. Boots needs to keep ahead of their competitors in order to control potential risks. Financially, the company manages risks professionally, however, Boots larger risks are cashflow and debt control. Companies have both internal and external risks that need to be considered along side taking financial care. The two aspects are just as important as each other. The examples of the internal and external factors have been considered, as have many more a nd therefore proves that Boots has taken record of potential risks and have measures in place if such incidents were to happen. Don’t waste time! Our writers will create an original "Risk Management In The Boots Group Essay Online For Free" essay for you Create order